I just finished the Harry Potter book, the first one-- the Sorcerers Stone. Yes, it was exciting and yes, I agree JK Rowling has a ton of talent BUT what I can't figure out is the phenomena. I was in marketing/branding for many moons and the Potter hysteria is something that impresses me to no end. I LOVE that she got kids to read, I LOVE it, really I do. What I am having problems with is why wasn't Roald Dahl welcomed with this Beatlemania fervor? The book to the left is part of my Top 10 list. I first read it when I was 12 and 26 years later it still is relevant. It is engrossing, smart and above all imaginative. I started re-reading last night and 6 pages in I was brought to tears--that touching. I am not one to be emotional although I do have a propensity to guffaw, yes, guffaw, not giggle, lady-like laughter, but side-splitting, rib breaking, laughter. I can't help it and I never know what will trigger it(people dancing funny is one trigger)--I digress...
If you like to read, this is a book that should be in your arsenal, if you have kids, this is a great book to read them (a lot less scary than the Potter series, sheesh, I would have slept with the light on into my late 20's if I was a kid when HP came out) Isn't that what a good book is supposed to do? Incite a reaction/emotion good or bad?
Back to 'Sugar'--I would love to be in charge of re-releasing the 'The Wonderful Story of Henry Sugar and Six more'. First of all I think the branding is all off, even though the Illustrator Quentin Blake is one of my very favourite (I prefer the queens English, I am effected just like Madonna). I would market it to Peter Pan types, but I would make it a leather bound edition with debossed gold foil lettering and gold leafed pages. It's such a special book it shouldn't be in paperback, it should feel special, come in a crate or something exotic, a faux shageen box perhaps? I think everyone should have series of leather-bound or 'pleather'-bound editions in their home library and this my friends should be one of them.











