You must know by now that I have a love for good branding and marketing. I feel the same way about a good campaign as some feel about shoes, chocolate or a new love. When I see a great campaign en force, my heart skips a beat or two, my stomach does a somersault and I sigh with light head onto my fainting couch. That my dears is how I feel about the campaign of Katie Lee Joel. You don't know who she is? Oh she's Domino mags cover girl and a newly published cook book author and yes, the girl that married the old guy (you know you are thinking it...):
Why is this campaign so successful? Well, even though you want to be a hater she is so likable. How is that possible? Well, I have a few ideas, the major one is she hasn't been assoicated with her 35 year senior husband in any of her recent press. The 'pitch' being that he doesn't get involved with her career. Brilliant! What you can't see won't hurt you. On her own she is a charming dopelganger for the young Ali McGraw. She dresses age appropriate unlike Mrs. Cruise, who should hire Mrs. Joel's people pronto. I like it. The whole thing is brilliantly executed. Whomever these people are, they are worth every single penny. I remember being 21 (believe it or not), I was VERY mature for my age. I started my own company at 18 and I had been self sufficient since 'Nam. I can tell you this much if a gentleman older than 29 tried to date me I would have been grossed out. If a guy 40 years old tried to date me I may have called the police. There are certain generational gaps that can not be closed, no matter how mature you are. So, the fact that I would even be interested in her after all this rigamorale is amazing. She's like a car crash, you know you shouldn't be looking but you just can't help yourself. This my pretties is some good a*%$ PR...
Why is this campaign so successful? Well, even though you want to be a hater she is so likable. How is that possible? Well, I have a few ideas, the major one is she hasn't been assoicated with her 35 year senior husband in any of her recent press. The 'pitch' being that he doesn't get involved with her career. Brilliant! What you can't see won't hurt you. On her own she is a charming dopelganger for the young Ali McGraw. She dresses age appropriate unlike Mrs. Cruise, who should hire Mrs. Joel's people pronto. I like it. The whole thing is brilliantly executed. Whomever these people are, they are worth every single penny. I remember being 21 (believe it or not), I was VERY mature for my age. I started my own company at 18 and I had been self sufficient since 'Nam. I can tell you this much if a gentleman older than 29 tried to date me I would have been grossed out. If a guy 40 years old tried to date me I may have called the police. There are certain generational gaps that can not be closed, no matter how mature you are. So, the fact that I would even be interested in her after all this rigamorale is amazing. She's like a car crash, you know you shouldn't be looking but you just can't help yourself. This my pretties is some good a*%$ PR...
